About Donna
The machines used to do exactly what we told them.
My first programs were written in assembler, one instruction at a time. The computer did what I said and nothing more. If it was wrong, it was because I was wrong.
Today’s AI works the other way. It fills the gaps. When it cannot find a clear fact about a business, it makes a guess or names someone else. I have spent more than 30 years watching how computers find and sort information, and I have studied search patents since 2006. That is why this matters so much to me.
Good businesses deserve to be seen as they really are. I founded Protected by ALFIE in Charlottetown, Prince Edward Island, to help them give AI true, current facts it can check. On stage, I show audiences how it works and what they can do about it.
Donna Rougeau
Credentials
- 30+ yearsIn technology, from assembler programming to AI-era search. She has seen every big shift in how people find things.
- Since 2006Studying search patents. She reads how the systems are designed, not only what they do.
- Search Engine LandSubject matter expert author for one of the best-known publications in search.
- AI Hospitality AllianceMember of two working groups shaping how hotels and travel work with AI.
- Reimagining DigitalCo-host of Reimagining Digital: Mastering Search with AI, on YouTube.
- Protected by ALFIE Inc.Founder and Chief Information Architect, based in Charlottetown, Prince Edward Island.
Books
The Basics++
Get the book
Design | Decide | Develop | Distribute
Get the book
The First One Up
Free download (PDF)
The Chaiwallah’s Digital Secret
Free download (PDF)
How Donna speaks
Plain language
No jargon. A hotel owner and a data scientist can sit side by side and both follow along.
Real numbers
Every claim comes from a real case, and every number is explained in everyday terms.
Honest limits
She says what the evidence shows and what it does not. Audiences trust that.
Let’s talk about your audience.
A 15-minute call is enough to find the right talk. To see the work behind it, visit protectedbyalfie.com.
Book a discovery call